Retail Media Days CEE 2024

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Retail Media Ad Days CEE 2024 (2)

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Our Speakers

Salvatore Cospito

Chairman of the Retail Media Committee

IAB Spain

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Robert Jozic

MD Schwarz Media and SVP Media

Schwarz Group

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Julie Esteve

Global Ecommerce Director

Havas Market

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Alexander Alexandrov

Head of Advertising Product

Wolt

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Jakub Rutkowski

Head of Digital Media

Allegro

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Charina Lumley

Head of Retail Media, Sales and Activation

DOUGLAS Marketing Solutions

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Algirdas Plikusas

Head of Retail Media and Data

IKI (Part of Rewe Group)

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Tatjana Zeitel

Teamlead Sales and Business Development

DOUGLAS Marketing Solutions

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Jason Wescott

Retail Media Committee Chair / Global Head of Commerce Solutions at GroupM

IAB Europe

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Marta Piotrowska

Director of Media, AI & MarTech

Allegro

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Dany Satine

Group Head of Retail Media & Digital Programs

Kingfisher plc

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Gaby Echeverri

Retail Media Director

Publicis Media

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Marcin Bruś

Group Advertising Director

Allegro

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Heike Lari

Director Partner Consultancy & Propositions

Zalando Marketing Services

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Frédéric Marty-Debat

Global Retail Media Lead

Adeo

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Łukasz Sztuczynski

E-Commerce Director

GroupM

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Sven Bosma

Retail Media & Measurement Manager North Europe

Unilever

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Moritz Hoffmann

Managing Director Retail Media

pilot Agency Group

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Michal Jankowski

eCommerce Director and Leadership Team Member East Europe

Lipton

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Slawomir Stepulak

Shopper Marketing Manager

Maspex

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Tanguy Le Falher

Head of Retail Partnerships

Unlimitail

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Michał Iwanciw

Consultant

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Steve Mader

Head of Commerce

Omnicom Media Group

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Jan Jirsa

eCommerce Strategist & Mentor

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Salvatore Cospito

Chairman of the Retail Media Committee

IAB Spain

About the Speaker

Salva has made his passion his career, after training as a computer engineer in Milan he has worked in various marketing and advertising companies starting with Eyewonder adserver and passing by Affiperf as Head of Trading Iberia. His biggest challenge and achievement is now being an entrepreneur in DatMean as Chief Data & Technology Officer of the company helping companies to walk hand in hand toward the world of big data providing them an empirical vision of the world of data applied to the companies’ reality (thought its sap platform) thanks to his Business Translator profile that is at the base of the digital transformation.

Salvatore is President of the Data Commission in IAB Spain, where he is evangelizing processes, methods, and technical standard definitions in the Advertising industry by publishing papers and two editions of WHITE BOOK OF DATA.

Integrated into REARC process with IAB-TECHLAB for post third party cookie solution.

He is the Academic Director in the IAB SPAIN and he worked in the past with the university to build the content of BigData and Growth Marketing careers.

Specialties: Large experience with many technologies and strong methods to learn new ones. Excellent interpersonal skills with clients especially when a tech-business translator is needed. Team builder and team player keen to take on new challenges.

Nowadays is leading the Retail Media revolution in Spain with the retail media IAB committee and with his personal project REETMO MEDIA, a retail media adnetwork based on the value of the inventory and data aggregation for retailers and planning at scale for brands. On-site & Off-site solutions for endemic and non-endemic brands based on got-to-market and the best expertise on how to deliver.

Panels

The boom of non endemic advertising

Robert Jozic

MD Schwarz Media and SVP Media

Schwarz Group

About the Speaker

Robert Jozic leads Schwarz Media, the international retail media business of the Schwarz Group (Lidl & Kaufland), which he joined in 2016. Prior to and in his current role, he leads the digital strategy as well as eco-system and digital business model sections of Schwarz Digital. Robert is a permanent member in the supervisory board of the German Research Center for Artificial Intelligence (DFKI). He started his career at an international strategy consultancy in 2001 and founded his own enterprise in 2005 for analytics and insights in the FMCG and retail industry. He participated in several start-ups and was managing partner at KPS. He studied Computer Science and Business Administration.

Panels

The Boom of Non-Endemic Advertising

Julie Esteve

Global Ecommerce Director

Havas Market

About the Speaker

With 12 years of experience in e-commerce, Julie started her e-commerce journey at Publicis by focusing on content/e-merchandising, where she mastered the art of optimizing product displays and enhancing the online shopping experience for Global FMCG, Pharma & toys brands. Currently, as Global Ecommerce Director at Havas Market, Julie oversees the strategic development of Havas proprietary eCommerce tech-stack, unlocking Retail Media as a core pillar. In her role, she leads Havas Market growth in EMEA.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Alexander Alexandrov

Head of Advertising Product

Wolt

About the Speaker

Alexander is a product leader with over 15 years of experience in product development, including almost a decade in advertising, affiliate marketing, and monetization. Throughout his career, he has led the development of advertising solutions for companies across both Southeast Asia and Europe, navigating various data and privacy challenges. In his current role at Wolt, he is leading the creation of Wolt’s retail media products for brands, as well as marketing instruments for merchants.

Panels

How channel partners can help increase sales via retail media?

Jakub Rutkowski

Head of Digital Media

Allegro

About the Speaker

I am passionate about Retail Media and serve as a member of the IAB Europe Retail Media Committee. With 15 years of experience in digital marketing, I have gained comprehensive expertise across the entire digital ecosystem, including publisher, media agency, and client-side roles. My proven expertise includes developing and executing digital media strategies across various categories such as automotive, entertainment, finance, fashion, FMCG (beverages, alcohol, pet food), healthcare, luxury, and retail.

I advocate for evidence-based marketing and I am committed to a growth-oriented approach with a dedication to continuous learning because, for me, marketing 2.0 unfolds at the junction of marketing, data, and technology. For me, strategy is a promise and execution is the delivery; thus, I strive to make things happen.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Charina Lumley

Head of Retail Media, Sales and Activation

DOUGLAS Marketing Solutions

About the Speaker

Charina is the Head of Retail Media, Sales and Activation for the European Retail Media Business at DOUGLAS, which operates under the name DOUGLAS Marketing Solutions. Charina began her career with US-based female-forward wellness and lifestyle publishers inlcuding Oprah Winfrey and Martha Stewart, before co-founding the women’s health and fitness non-profit, Movemeant Foundation. From there, her career led her to retail and product development in the US and abroad where she has innovated everything from hard goods for leading eCommerce brands, to digital goods including retail media advertising solutions that drive bottom line revenue growth for the brands she represents.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

Algirdas Plikusas

Head of Retail Media and Data

IKI (Part of Rewe Group)

About the Speaker

Almost 20 years of experience in media, market research and retail. Now leading the Screen.Club project – a retail media and OOH ad-booking platform that enables small and big advertisers plan and execute omnichannel targeted campaigns.

Panels

The Boom of Non-Endemic Advertising

Tatjana Zeitel

Teamlead Sales and Business Development

DOUGLAS Marketing Solutions

About the Speaker

Tatjana is Team Lead for Sales and Business Development for the Douglas Retail Media business operating under the name DOUGLAS Marketing Solutions. In this role, she oversees the sales managers across nine Retail Media markets, which include DACH, the Netherlands, Belgium, France, Italy, Spain and Poland. Tatjana brings 14 years work experience in performance marketing, digital out of home and retail media. During her career she build up sales teams in startups, scale-ups and corporate environments. By gaining work experience in Australia, Japan and the US she developed her passion for people and her curiosity to explore new advertising opportunities. Tatjana is a licensed systemic coach and change manager.

Panels

How to efficiently internationalise retail media strategies?

Jason Wescott

Retail Media Committee Chair / Global Head of Commerce Solutions at GroupM

IAB Europe

About the Speaker

Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason’s fervour lies in crafting successful growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone. Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Panels

Keynote Presentation on IAB Europe's Retail Media measurement standards Retail Media Market: Standardisation, Confidence, and Transparency Issues

Marta Piotrowska

Director of Media, AI & MarTech

Allegro

About the Speaker

12 years+ business, multi-functional experience in Marketing, Digital, eCommerce and IT roles. Experienced in managing mass scale business with broad geographical scope and multi-million $ budget within the FMCG sector & one of the biggest worldwide Marketplaces. Recognized as change agent, driving digital transformation for the P&G Baby Care category across Europe behind conceptualization and execution of data driven targeted digital communication model based on Programmatic and Content Management Platform. 6+ years’ experience in direct people management, leading recruitment for marketing function and digital capabilities development, successfully managed individuals in road to promotions and department changes. Constantly rated as top talent in each role. Generated breakthrough and robust results on each scope of impact, turning around Baby Care business in Poland, transforming Pampers’s business and communication model from a mass media to a personalized at scale leveraging data, technology, CRM, digital and eCommerce. A digital and innovation evangelist, strongly contributing for a digital and product innovation capability transformation.

Panels

Early Leaders of the Retail Media in CEE

Dany Satine

Group Head of Retail Media & Digital Programs

Kingfisher plc

About the Speaker

Dany Satine is a seasoned digital strategy and product leader with over 14 years of experience driving innovation and growth in the e-commerce and retail sectors. Currently, as the Group Head of Retail Media & Digital Programs at Kingfisher plc, Dany oversees strategic digital initiatives across multiple brands, including B&Q, Screwfix, Castorama, and Brico Depot.

In this role, Dany has been instrumental in leading the company’s Retail Media strategy, which has significantly enhanced customer engagement and contributed to substantial revenue growth. By leveraging data-driven insights and fostering cross-functional collaboration, Dany has successfully expanded Kingfisher’s digital footprint, delivering impactful solutions, such as Marketplaces in the group’s e-commerce platforms in the UK, France, Spain and Portugal.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

Gaby Echeverri

Retail Media Director

Publicis Media

About the Speaker

For over a year and a half, I have been in charge of building the retail media team at Publicis media as Retail Media Director.

My team’s expertise: being able to implement, manage and report on all Eretail media platforms on the market for our clients. Both in self-service and managed service.

In charge of the relationship with our technological partners and their sellers agencies, my objective is to monitor the performance of our campaigns, test new eretail solutions and monitor retail media partnerships to serve our clients’ challenges. AdTech retail, measurement and retail media lover, I have been in the retail media sector since the beginning as Business director at Storetail then Industry lead at Criteo.

Panels

The boom of non endemic advertising

Marcin Bruś

Group Advertising Director

Allegro

About the Speaker

Marcin Bruś has over 20 years of experience in brand building, marketing, sales, and technology. He combines the experience of a major advertiser (brand management/shopper marketing at Procter & Gamble Poland, CEEMEA), understands the realities and possibilities of online and social media marketing (Head of Facebook CEE), and the dynamics of smaller, fast-growing companies forced to undergo rapid digital transformation (investment funds, consulting for technology, pharmaceutical, and e-commerce clients). Marcin is currently responsible for supporting brands and merchants in the dynamic development of sales on Allegro. He is responsible for the development of advertising products and advertising sales as the Group Advertising Director at Allegro. In his private life, he is an ultramarathon runner and skyrunner.

Panels

Benefits of the Retailers' Shoppers Data for the Brands

Heike Lari

Director Partner Consultancy & Propositions

Zalando Marketing Services

About the Speaker

Heike Lari has worked in the fashion and beauty industry for almost 17 years, with a decade of her career dedicated to Zalando. As the Director Partner Consultancy & Sales at ZMS, Heike oversees our partner-facing teams and their campaign management. Her extensive background in buying is the foundation of her outstanding knowledge and expertise when it comes to understanding customers’ demands and brand partners’ needs. With her being directly at the curve of creative content and campaign data, Heike offers the best insight into both worlds.

Panels

Early Leaders of the Retail Media in CEE

Frédéric Marty-Debat

Global Retail Media Lead

Adeo

About the Speaker

With over 20 years in the media buying industry, Frédéric Marty-Debat has held various roles on the agency, consultancy, and advertiser sides. From 2017 to 2022, he served as Managing Director of Zenith Media France and Publicis Commerce France at Publicis. In 2022, Frédéric joined Adeo to launch the retail media business unit, leveraging his extensive experience to drive innovation in the field.

Panels

Retail Media Market: Standardisation, Confidence, and Transparency Issues

Łukasz Sztuczynski

E-Commerce Director

GroupM

About the Speaker

E-commerce expert with experience in work both on client and agency side. He has led complex projects in a lean start-up formula, being responsible for all of the business – operations, product, sales and marketing. Recent years spent in agencies, especially in performance marketing, shopper journey optimization and product development projects. Currently at GroupM as an E-commerce Director, responsible for Clients’ e-commerce strategy, digital campaigns focused on sales platforms (marketplaces and retailers), tools and product development.

IAB E-commerce & Retail Media Working Group lead. Published in industry magazines and presented on top media and e-commerce events in Poland, such as Forum IAB, Shopper Day, IAA Power Hour.

Worked with a number of clients from a variety of categories – Nestlé, Unilever, Perrigo, SpinMaster, Continental, P&G, L’Oréal, Orbico.

Panels

Beyond Food, New Segments Embracing Retail Media: Pharmacy, Beauty…

Sven Bosma

Retail Media & Measurement Manager North Europe

Unilever

About the Speaker

Sven has been working at Unilever for 3 years in various financial, market, and media analytics roles. Sven currently leads the media and retail media measurement activities in North Europe for Unilever, with a focus on MMM and Retail Media data and and optimisation.

Panels

Retail Media Market: Standardisation, Confidence, and Transparency Issues

Moritz Hoffmann

Managing Director Retail Media

pilot Agency Group

About the Speaker

As Managing Director, Moritz Hoffmann oversees all retail media activities at the pilot Agency Group across all locations. He supports advertisers in integrating retail media measures into their media planning and advises retailers on developing their own data and media inventories. Pilot’s clients include Procter & Gamble, PepsiCo and OBI.

Previously, Moritz worked for the delivery service Gorillas as General Manager Germany and was also responsible for all e-commerce and advertising activities as Senior Director Global Retail Media. His career also includes management roles at platforms and digital marketplaces such as Domino’s Pizza Enterprises Ltd. and Deliveroo.

As Chairman of the Retail Media Ecosystem focus group at the German Federal Association of the Digital Economy (BVDW – IAB Germany), Moritz is dedicated to achieving industry-wide standardization and comparability of retail media with other media types, and to creating transparency regarding infrastructural development opportunities for retailers.

Panels

Benefits of the Retailers' Shoppers Data for the Brands

Michal Jankowski

eCommerce Director and Leadership Team Member East Europe

Lipton

About the Speaker

More than 10 years of relevant experience in e-commerce, omnichannel and eRetail. Globally experienced e-business leader and project manager with a proven and efficient track record in eCommerce management, online strategy, omnichannel execution and content transformation. Commercial experience in driving sales P&L, setting up Marketplace and Pure Players 1P & 3P Business.

Panels

Benefits of the Retailers' Shoppers Data for the Brands

Slawomir Stepulak

Shopper Marketing Manager

Maspex

About the Speaker

15 years of expertise in shopper insights, customer loyalty, shopper activations at store and category management. Roles on multiple sides of the process of analysing “the why behind the buy”: in a customer consultancy company – dunnhumby, the one responsible for insight into action based on Tesco Clubcard, in the global market research agency – GfK, and on the supplier side: Maspex – the biggest player in grocery sector in Poland (20+ food categories including soft drinks, pasta, spirits).

Panels

Benefits of the retailers shoppers data for the brands

Tanguy Le Falher

Head of Retail Partnerships

Unlimitail

About the Speaker

After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within the Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve their Retail Media goals. Part of the acceleration of new retail partners, the Unlimitail project was founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 25 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is currently the Head of Retail Partnerships at Unlimitail and the Chairman of Retail Media Commission at Alliance Digitale France.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Michał Iwanciw

Consultant

About the Speaker

Seasoned Senior Manager with over 25 years of experience in driving business development across B2B and B2C channels. Has gained leadership experience in various roles, including C-level and Director positions, and possesses comprehensive expertise in all facets of commercial organizations. For the past 12 years, has specialized in e-commerce, with a strong emphasis on omnichannel development as well as marketplace and cross-border operations.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.) Live shopping as a retail media format ?

Steve Mader

Head of Commerce

Omnicom Media Group

About the Speaker

Steve is the Head of Commerce for OMG EMEA – leading connected commerce strategy, retail media activation, D2C acceleration, and transformation consulting. Prior to joining Omnicom, Steve held global commerce roles across retail tech startups, FMCG brands, and insights consultancies.

Panels

How to efficiently internationalise retail media strategies?

Jan Jirsa

eCommerce Strategist & Mentor

About the Speaker

Jan has over 20 years of experience in the digital marketing and eCommerce field.

At The LEGO Group Jan was first responsible for digital footprint across YouTube and social media in CEE & MEA region. Recently as a member of the regional Leadership Team, he spearheaded initiatives to drive eCommerce growth across the region in 20+ markets and doubled the share of eCommerce business.

Currently Jan is helping businesses to succeed through digital opportunities and helping them to build strong teams able to execute the strategies and deliver against defined KPIs.

Panels

Benefits of the Retailers' Shoppers Data for the Brands Retail Media Market: Standardisation, Confidence, and Transparency Issues Early Leaders of the Retail Media in CEE

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Our Speakers

Key topics 2024

Benefits of the retailers shoppers data for the brands

Retail media market : standardisation, confidence and transparency issues

How channel partners can help increase sales via retail media?

Early leaders of the retail media in CEE

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

The boom of non endemic advertising

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