Agenda
Agenda
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Day 1
Tuesday, Nov 12
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 5 minutes |
| 09:20 |
Keynote Presentation on IAB Europe's Retail Media measurement standards 20 minutes 
|
| 09:40 |
Benefits of the retailers shoppers data for the brands 45 minutes 
|
| 10:25 |
Retail media market : Standardisation, confidence and transparency issues 40 minutes
|
| 11:05 |
Coffee Break & Networking 30 minutes |
| 11:35 |
Loyalty is your Omnichannel Retail Media Engine 25 mins 
|
| 12:00 |
The future trends of Retail Media in CEE 40 minutes 
|
| 12:40 |
Lunch Sponsored by Scala 60 minutes |
| 13:40 |
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.) 45 minutes 
|
| 14:25 |
The boom of non endemic advertising 30 minutes 
|
| 15:00 |
Coffee Break & Networking 30 minutes |
| 15:30 |
How to efficiently internationalise retail media strategies? 45 minutes 
|
| 16:15 |
Closing Remarks & Networking Cocktail
|
Registration & Welcoming Coffee
Tuesday, Nov 12, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, Nov 12, 09:15 - 09:20
Keynote Presentation on IAB Europe's Retail Media measurement standards
Tuesday, Nov 12, 09:20 - 09:40
Benefits of the retailers shoppers data for the brands
Tuesday, Nov 12, 09:40 - 10:25
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Retail media market : Standardisation, confidence and transparency issues
Tuesday, Nov 12, 10:25 - 11:05
• How can the industry create consistent metrics for retail media?
• What strategies ensure clear and honest ad performance reporting?
• How can advanced technologies be used to combat ad fraud?
• What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
Coffee Break & Networking
Tuesday, Nov 12, 11:05 - 11:35
Loyalty is your Omnichannel Retail Media Engine
Tuesday, Nov 12, 11:35 - 12:00
- The crucial role of in-store media (both digital and physical) in scaling omnichannel retail, extending beyond just online and offsite channels.
- Loyalty programs, powered by customer data and trust, as the driving force behind omnichannel retail media.
- Personalisation as the future of loyalty, delivering bespoke customer experiences across all touchpoints.
The future trends of Retail Media in CEE
Tuesday, Nov 12, 12:00 - 12:40
• What are some successful case studies of pioneering retail media initiatives in CEE?
• How can we understand consumer behavior and market trends in CEE?
• What new technologies are being embraced in retail media in the region?
• What are the key challenges and growth opportunities in retail media in CEE?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Lunch Sponsored by Scala
Tuesday, Nov 12, 12:40 - 13:40
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)
Tuesday, Nov 12, 13:40 - 14:25
• How can retail media be leveraged in non-food segments like pharmacy and beauty?
• What unique consumer preferences should be understood in non-food segments?
• How can multi-channel approaches be integrated in online and offline retail media efforts?
Moderated by: Michal Iwanciw – Consultant
The boom of non endemic advertising
Tuesday, Nov 12, 14:25 - 15:00
• Why is non-endemic advertising significant in retail media?
• Case studies of effective non-endemic advertising campaigns
• How to create engaging content for non-endemic audiences?
• What are the new revenue streams from non-endemic advertising?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Coffee Break & Networking
Tuesday, Nov 12, 15:00 - 15:30
How to efficiently internationalise retail media strategies?
Tuesday, Nov 12, 15:30 - 16:15
• What strategies are effective for international market expansion?
• How to balance local and global retail media strategies?
• What are best practices for building effective cross-border partnerships?
• Which scalable technologies enable global retail media campaigns?
Closing Remarks & Networking Cocktail
Tuesday, Nov 12, 16:15 -