Agenda
Agenda
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Day 1
Tuesday, Nov 12
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
Keynote Presentation on IAB Europe's Retail Media measurement standards 20 minutes 
|
| 09:50 |
Benefits of the retailers shoppers data for the brands 40 minutes 
|
| 10:30 |
Retail media market : Standardisation, confidence and transparency issues 40 minutes
|
| 11:10 |
Coffee Break & Networking 30 minutes |
| 11:40 |
Early leaders of the retail media in CEE 40 minutes 
|
| 12:20 |
Lunch & Networking 60 minutes |
| 13:20 |
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.) 40 minutes 
|
| 14:00 |
The boom of non endemic advertising 40 minutes 
|
| 14:40 |
Coffee Break & Networking 30 minutes |
| 15:10 |
How to efficiently internationalise retail media strategies? 40 minutes 
|
| 15:50 |
How channel partners can help increase sales via retail media? 40 minutes
|
| 16:30 |
Networking Cocktail
|
Registration & Welcoming Coffee
Tuesday, Nov 12, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, Nov 12, 09:15 - 09:30
Keynote Presentation on IAB Europe's Retail Media measurement standards
Tuesday, Nov 12, 09:30 - 09:50
Benefits of the retailers shoppers data for the brands
Tuesday, Nov 12, 09:50 - 10:30
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Retail media market : Standardisation, confidence and transparency issues
Tuesday, Nov 12, 10:30 - 11:10
• How can the industry create consistent metrics for retail media?
• What strategies ensure clear and honest ad performance reporting?
• How can advanced technologies be used to combat ad fraud?
• What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: Jan Jirsa -eCommerce Strategist & Mentor
Coffee Break & Networking
Tuesday, Nov 12, 11:10 - 11:40
Early leaders of the retail media in CEE
Tuesday, Nov 12, 11:40 - 12:20
• What are some successful case studies of pioneering retail media initiatives in CEE?
• How can we understand consumer behavior and market trends in CEE?
• What new technologies are being embraced in retail media in the region?
• What are the key challenges and growth opportunities in retail media in CEE?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Lunch & Networking
Tuesday, Nov 12, 12:20 - 13:20
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)
Tuesday, Nov 12, 13:20 - 14:00
• How can retail media be leveraged in non-food segments like pharmacy and beauty?
• What unique consumer preferences should be understood in non-food segments?
• How can multi-channel approaches be integrated in online and offline retail media efforts?
Moderated by: Michal Iwanciw – Consultant
The boom of non endemic advertising
Tuesday, Nov 12, 14:00 - 14:40
• Why is non-endemic advertising significant in retail media?
• Case studies of effective non-endemic advertising campaigns
• How to create engaging content for non-endemic audiences?
• What are the new revenue streams from non-endemic advertising?
Moderated by: Salvatore Cospito -Chairman of the Retail Media committee – IAB Spain
Coffee Break & Networking
Tuesday, Nov 12, 14:40 - 15:10
How to efficiently internationalise retail media strategies?
Tuesday, Nov 12, 15:10 - 15:50
• What strategies are effective for international market expansion?
• How to balance local and global retail media strategies?
• What are best practices for building effective cross-border partnerships?
• Which scalable technologies enable global retail media campaigns?
How channel partners can help increase sales via retail media?
Tuesday, Nov 12, 15:50 - 16:30
•The role of channel partners
•Leveraging on data-driven insights for advertising
•Driving omnichannel sales through retail media
Moderated by: Michal Iwanciw – Consultant
Networking Cocktail
Tuesday, Nov 12, 16:30 -