Speakers - Retail Media Day CEE 2024

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Agnieszka Bujnowska

Sales & Business Development Manager Retail Media

DOUGLAS Polska

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Agnieszka Bujnowska

Sales & Business Development Manager Retail Media

DOUGLAS Polska

About the speaker

Agnieszka Bujnowska recently joined Douglas as the Sales & Business Development Manager Retail Media, where she leads the retail media sales for the Polish market. Agnieszka brings a wealth of expertise from her previous role at Allegro, Poland’s largest ecommerce platform, where she developed her skills in online advertising solutions. With extensive experience in digital advertising and ecommerce, Agnieszka is now focusing on deepening her specialization in the beauty industry.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

Huub Bol

Head of Partner Consultancy

Zalando Marketing Solutions

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Huub Bol

Head of Partner Consultancy

Zalando Marketing Solutions

About the speaker

Huub is a retail media leader with extensive experience in Zalando and ZMS, working across various fashion industries and leading strategic initiatives for numerous global brands. ”Fueling partner growth with Zalando’s retail media power – where visibility meets opportunity”

Panels

How channel partners can help increase sales via retail media?

Ben Duke

Managing Director for Central Europe

dunnhumby

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Ben Duke

Managing Director for Central Europe

dunnhumby

About the speaker

With over 20 years in retail, analytics, and customer engagement, Ben is an experienced leader skilled in delivering sustainable value from retailers’ data and media assets. He excels in providing actionable retail consultancy to improve performance and generate incremental revenue through data and media monetisation. Ben has a proven track record of winning and growing retail and CPG clients, fostering strong relationships with C-level stakeholders across multiple retailers.

Panels

Loyalty is your Omnichannel Retail Media Engine

Richard Dawson

Global Head of Loyalty

dunnhumby

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Richard Dawson

Global Head of Loyalty

dunnhumby

About the speaker

With a background in WPP agencies and consultancy, Richard has spent 15 years at dunnhumby, helping partners design and implement effective loyalty, CRM, personalisation, and media propositions across multiple sectors. His experience and leadership have been key in developing innovative solutions and improving customer engagement strategies for dunnhumby’s clients worldwide.

Panels

Loyalty is your Omnichannel Retail Media Engine

Sacha Bismuth

Sales Lead Central Europe

Mirakl

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Sacha Bismuth

Sales Lead Central Europe

Mirakl

About the speaker

Sacha Bismuth has been with Mirakl for the past 6 years, specializing in retail media and marketplace strategies, and currently serves as the Sales Lead for EMEA for Mirakl Ads. With over a decade of experience in eCommerce and retail, Sacha has been instrumental in driving innovation and growth across these sectors. His expertise includes optimizing retail media solutions and empowering retailers to stay competitive in the digital landscape.

Panels

The future trends of Retail Media in CEE

Alexander Alexandrov

Head of Advertising Product

Wolt

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Alexander Alexandrov

Head of Advertising Product

Wolt

About the speaker

Alexander is a product leader with over 15 years of experience in product development, including almost a decade in advertising, affiliate marketing, and monetization. Throughout his career, he has led the development of advertising solutions for companies across both Southeast Asia and Europe, navigating various data and privacy challenges. In his current role at Wolt, he is leading the creation of Wolt’s retail media products for brands, as well as marketing instruments for merchants.

Panels

How channel partners can help increase sales via retail media?

Matthias Hofmann

Senior Account Director, Enterprise

Scala

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Matthias Hofmann

Senior Account Director, Enterprise

Scala

About the speaker

Matthias Hofmann leads the Scala Retail Media proposition in the DACH region, responsible for equipping retailers and premise owners with the technology, information and support they need to plan, install, operate, monetize and optimize their in-store retail media. With over 15 years experience with retail technology and marketing, Hofmann is a keen advocate for a seamless customer experience and using shopper insights to determine strategy.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

Julie Esteve

Global Ecommerce Director

Havas Market

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Julie Esteve

Global Ecommerce Director

Havas Market

About the speaker

With 12 years of experience in e-commerce, Julie started her e-commerce journey at Publicis by focusing on content/e-merchandising, where she mastered the art of optimizing product displays and enhancing the online shopping experience for Global FMCG, Pharma & toys brands. Currently, as Global Ecommerce Director at Havas Market, Julie oversees the strategic development of Havas proprietary eCommerce tech-stack, unlocking Retail Media as a core pillar. In her role, she leads Havas Market growth in EMEA.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Robert Jozic

MD Schwarz Media and SVP Media

Schwarz Group

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Robert Jozic

MD Schwarz Media and SVP Media

Schwarz Group

About the speaker

Robert Jozic leads Schwarz Media, the international retail media business of the Schwarz Group (Lidl & Kaufland), which he joined in 2016. Prior to and in his current role, he leads the digital strategy as well as eco-system and digital business model sections of Schwarz Digital. Robert is a permanent member in the supervisory board of the German Research Center for Artificial Intelligence (DFKI). He started his career at an international strategy consultancy in 2001 and founded his own enterprise in 2005 for analytics and insights in the FMCG and retail industry. He participated in several start-ups and was managing partner at KPS. He studied Computer Science and Business Administration.

Panels

The Boom of Non-Endemic Advertising

Jakub Rutkowski

Head of Digital Media

Allegro

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Jakub Rutkowski

Head of Digital Media

Allegro

About the speaker

I am passionate about Retail Media and serve as a member of the IAB Europe Retail Media Committee. With 15 years of experience in digital marketing, I have gained comprehensive expertise across the entire digital ecosystem, including publisher, media agency, and client-side roles. My proven expertise includes developing and executing digital media strategies across various categories such as automotive, entertainment, finance, fashion, FMCG (beverages, alcohol, pet food), healthcare, luxury, and retail.

I advocate for evidence-based marketing and I am committed to a growth-oriented approach with a dedication to continuous learning because, for me, marketing 2.0 unfolds at the junction of marketing, data, and technology. For me, strategy is a promise and execution is the delivery; thus, I strive to make things happen.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Tatjana Zeitel

Teamlead Sales and Business Development

DOUGLAS Marketing Solutions

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Tatjana Zeitel

Teamlead Sales and Business Development

DOUGLAS Marketing Solutions

About the speaker

Tatjana is Team Lead for Sales and Business Development for the Douglas Retail Media business operating under the name DOUGLAS Marketing Solutions. In this role, she oversees the sales managers across nine Retail Media markets, which include DACH, the Netherlands, Belgium, France, Italy, Spain and Poland. Tatjana brings 14 years work experience in performance marketing, digital out of home and retail media. During her career she build up sales teams in startups, scale-ups and corporate environments. By gaining work experience in Australia, Japan and the US she developed her passion for people and her curiosity to explore new advertising opportunities. Tatjana is a licensed systemic coach and change manager.

Panels

How to efficiently internationalise retail media strategies?

Jason Wescott

Retail Media Committee Chair / Global Head of Commerce Solutions at GroupM

IAB Europe

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Jason Wescott

Retail Media Committee Chair / Global Head of Commerce Solutions at GroupM

IAB Europe

About the speaker

Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason’s fervour lies in crafting successful growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone. Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Panels

Keynote Presentation on IAB Europe's Retail Media measurement standards Retail Media Market: Standardisation, Confidence, and Transparency Issues

Marta Piotrowska

Director of Media, AI & MarTech

Allegro

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Marta Piotrowska

Director of Media, AI & MarTech

Allegro

About the speaker

12 years+ business, multi-functional experience in Marketing, Digital, eCommerce and IT roles. Experienced in managing mass scale business with broad geographical scope and multi-million $ budget within the FMCG sector & one of the biggest worldwide Marketplaces. Recognized as change agent, driving digital transformation for the P&G Baby Care category across Europe behind conceptualization and execution of data driven targeted digital communication model based on Programmatic and Content Management Platform. 6+ years’ experience in direct people management, leading recruitment for marketing function and digital capabilities development, successfully managed individuals in road to promotions and department changes. Constantly rated as top talent in each role. Generated breakthrough and robust results on each scope of impact, turning around Baby Care business in Poland, transforming Pampers’s business and communication model from a mass media to a personalized at scale leveraging data, technology, CRM, digital and eCommerce. A digital and innovation evangelist, strongly contributing for a digital and product innovation capability transformation.

Panels

The future trends of Retail Media in CEE

Dany Satine

Group Head of Retail Media & Digital Programs

Kingfisher plc

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Dany Satine

Group Head of Retail Media & Digital Programs

Kingfisher plc

About the speaker

Dany Satine is a seasoned digital strategy and product leader with over 14 years of experience driving innovation and growth in the e-commerce and retail sectors. Currently, as the Group Head of Retail Media & Digital Programs at Kingfisher plc, Dany oversees strategic digital initiatives across multiple brands, including B&Q, Screwfix, Castorama, and Brico Depot.

In this role, Dany has been instrumental in leading the company’s Retail Media strategy, which has significantly enhanced customer engagement and contributed to substantial revenue growth. By leveraging data-driven insights and fostering cross-functional collaboration, Dany has successfully expanded Kingfisher’s digital footprint, delivering impactful solutions, such as Marketplaces in the group’s e-commerce platforms in the UK, France, Spain and Portugal.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)

Gaby Echeverri

Retail Media Director

Publicis Media

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Gaby Echeverri

Retail Media Director

Publicis Media

About the speaker

For over a year and a half, I have been in charge of building the retail media team at Publicis media as Retail Media Director.

My team’s expertise: being able to implement, manage and report on all Eretail media platforms on the market for our clients. Both in self-service and managed service.

In charge of the relationship with our technological partners and their sellers agencies, my objective is to monitor the performance of our campaigns, test new eretail solutions and monitor retail media partnerships to serve our clients’ challenges. AdTech retail, measurement and retail media lover, I have been in the retail media sector since the beginning as Business director at Storetail then Industry lead at Criteo.

Panels

The boom of non endemic advertising

Marcin Bruś

Group Advertising Director

Allegro

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Marcin Bruś

Group Advertising Director

Allegro

About the speaker

Marcin Bruś has over 20 years of experience in brand building, marketing, sales, and technology. He combines the experience of a major advertiser (brand management/shopper marketing at Procter & Gamble Poland, CEEMEA), understands the realities and possibilities of online and social media marketing (Head of Facebook CEE), and the dynamics of smaller, fast-growing companies forced to undergo rapid digital transformation (investment funds, consulting for technology, pharmaceutical, and e-commerce clients). Marcin is currently responsible for supporting brands and merchants in the dynamic development of sales on Allegro. He is responsible for the development of advertising products and advertising sales as the Group Advertising Director at Allegro. In his private life, he is an ultramarathon runner and skyrunner.

Panels

Benefits of the Retailers' Shoppers Data for the Brands

Heike Lari

Director Partner Consultancy & Propositions

Zalando Marketing Services

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Heike Lari

Director Partner Consultancy & Propositions

Zalando Marketing Services

About the speaker

Heike Lari has worked in the fashion and beauty industry for almost 17 years, with a decade of her career dedicated to Zalando. As the Director Partner Consultancy & Sales at ZMS, Heike oversees our partner-facing teams and their campaign management. Her extensive background in buying is the foundation of her outstanding knowledge and expertise when it comes to understanding customers’ demands and brand partners’ needs. With her being directly at the curve of creative content and campaign data, Heike offers the best insight into both worlds.

Panels

The future trends of Retail Media in CEE

Łukasz Sztuczynski

E-Commerce Director

GroupM

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Łukasz Sztuczynski

E-Commerce Director

GroupM

About the speaker

E-commerce expert with experience in work both on client and agency side. He has led complex projects in a lean start-up formula, being responsible for all of the business – operations, product, sales and marketing. Recent years spent in agencies, especially in performance marketing, shopper journey optimization and product development projects. Currently at GroupM as an E-commerce Director, responsible for Clients’ e-commerce strategy, digital campaigns focused on sales platforms (marketplaces and retailers), tools and product development.

IAB E-commerce & Retail Media Working Group lead. Published in industry magazines and presented on top media and e-commerce events in Poland, such as Forum IAB, Shopper Day, IAA Power Hour.

Worked with a number of clients from a variety of categories – Nestlé, Unilever, Perrigo, SpinMaster, Continental, P&G, L’Oréal, Orbico.

Panels

Beyond Food, New Segments Embracing Retail Media: Pharmacy, Beauty…

Sven Bosma

Retail Media & Measurement Manager North Europe

Unilever

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Sven Bosma

Retail Media & Measurement Manager North Europe

Unilever

About the speaker

Sven has been working at Unilever for 3 years in various financial, market, and media analytics roles. Sven currently leads the media and retail media measurement activities in North Europe for Unilever, with a focus on MMM and Retail Media data and and optimisation.

Panels

Retail Media Market: Standardisation, Confidence, and Transparency Issues

Moritz Hoffmann

Managing Director Retail Media

pilot Agency Group

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Moritz Hoffmann

Managing Director Retail Media

pilot Agency Group

About the speaker

As Managing Director, Moritz Hoffmann oversees all retail media activities at the pilot Agency Group across all locations. He supports advertisers in integrating retail media measures into their media planning and advises retailers on developing their own data and media inventories. Pilot’s clients include Procter & Gamble, PepsiCo and OBI.

Previously, Moritz worked for the delivery service Gorillas as General Manager Germany and was also responsible for all e-commerce and advertising activities as Senior Director Global Retail Media. His career also includes management roles at platforms and digital marketplaces such as Domino’s Pizza Enterprises Ltd. and Deliveroo.

As Chairman of the Retail Media Ecosystem focus group at the German Federal Association of the Digital Economy (BVDW – IAB Germany), Moritz is dedicated to achieving industry-wide standardization and comparability of retail media with other media types, and to creating transparency regarding infrastructural development opportunities for retailers.

Panels

Benefits of the Retailers' Shoppers Data for the Brands Retail Media Market: Standardisation, Confidence, and Transparency Issues

Michal Jankowski

eCommerce Director and Leadership Team Member East Europe

Lipton

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Michal Jankowski

eCommerce Director and Leadership Team Member East Europe

Lipton

About the speaker

More than 10 years of relevant experience in e-commerce, omnichannel and eRetail. Globally experienced e-business leader and project manager with a proven and efficient track record in eCommerce management, online strategy, omnichannel execution and content transformation. Commercial experience in driving sales P&L, setting up Marketplace and Pure Players 1P & 3P Business.

Panels

Benefits of the Retailers' Shoppers Data for the Brands

Slawomir Stepulak

Shopper Marketing Manager

Maspex

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Slawomir Stepulak

Shopper Marketing Manager

Maspex

About the speaker

15 years of expertise in shopper insights, customer loyalty, shopper activations at store and category management. Roles on multiple sides of the process of analysing “the why behind the buy”: in a customer consultancy company – dunnhumby, the one responsible for insight into action based on Tesco Clubcard, in the global market research agency – GfK, and on the supplier side: Maspex – the biggest player in grocery sector in Poland (20+ food categories including soft drinks, pasta, spirits).

Panels

Benefits of the retailers shoppers data for the brands

Tanguy Le Falher

Head of Retail Partnerships

Unlimitail

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Tanguy Le Falher

Head of Retail Partnerships

Unlimitail

About the speaker

After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within the Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve their Retail Media goals. Part of the acceleration of new retail partners, the Unlimitail project was founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 25 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is currently the Head of Retail Partnerships at Unlimitail and the Chairman of Retail Media Commission at Alliance Digitale France.

Panels

How to Efficiently Internationalise Retail Media Strategies?

Michał Iwanciw

Consultant

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Michał Iwanciw

Consultant

About the speaker

Seasoned Senior Manager with over 25 years of experience in driving business development across B2B and B2C channels. Has gained leadership experience in various roles, including C-level and Director positions, and possesses comprehensive expertise in all facets of commercial organizations. For the past 12 years, has specialized in e-commerce, with a strong emphasis on omnichannel development as well as marketplace and cross-border operations.

Panels

Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.) Live shopping as a retail media format ?

Steve Mader

Head of Commerce

Omnicom Media Group

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Steve Mader

Head of Commerce

Omnicom Media Group

About the speaker

Steve is the Head of Commerce for OMG EMEA – leading connected commerce strategy, retail media activation, D2C acceleration, and transformation consulting. Prior to joining Omnicom, Steve held global commerce roles across retail tech startups, FMCG brands, and insights consultancies.

Panels

How to efficiently internationalise retail media strategies?

Ophélie Boucaud

Principal Analyst

Dataxis

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Ophélie Boucaud

Principal Analyst

Dataxis

About the speaker

Panels

Streaming From The Cloud: Acceleration of operators' video strategies TV Broadcasting: Data & analytics, bundling and churn The Boom of Non-Endemic Advertising

Jan Jirsa

eCommerce Strategist & Mentor

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Jan Jirsa

eCommerce Strategist & Mentor

About the speaker

Jan has over 20 years of experience in the digital marketing and eCommerce field.

At The LEGO Group Jan was first responsible for digital footprint across YouTube and social media in CEE & MEA region. Recently as a member of the regional Leadership Team, he spearheaded initiatives to drive eCommerce growth across the region in 20+ markets and doubled the share of eCommerce business.

Currently Jan is helping businesses to succeed through digital opportunities and helping them to build strong teams able to execute the strategies and deliver against defined KPIs.

Panels

Benefits of the Retailers' Shoppers Data for the Brands The future trends of Retail Media in CEE The Boom of Non-Endemic Advertising