About the speaker

Salva has made his passion his career, after training as a computer engineer in Milan he has worked in various marketing and advertising companies starting with Eyewonder adserver and passing by Affiperf as Head of Trading Iberia. His biggest challenge and achievement is now being an entrepreneur in DatMean as Chief Data & Technology Officer of the company helping companies to walk hand in hand toward the world of big data providing them an empirical vision of the world of data applied to the companies' reality (thought its sap platform) thanks to his Business Translator profile that is at the base of the digital transformation.  Salvatore is President of the Data Commission in IAB Spain, where he is evangelizing processes, methods, and technical standard definitions in the Advertising industry by publishing papers and two editions of WHITE BOOK OF DATA. Integrated into REARC process with IAB-TECHLAB for post third party cookie solution. He is the Academic Director in the IAB SPAIN and he worked in the past with the university to build the content of BigData and Growth Marketing careers. Specialties: Large experience with many technologies and strong methods to learn new ones. Excellent interpersonal skills with clients especially when a tech-business translator is needed. Team builder and team player keen to take on new challenges. Nowadays is leading the Retail Media revolution in Spain with the retail media IAB committee and with his personal project REETMO MEDIA, a retail media adnetwork based on the value of the inventory and data aggregation for retailers and planning at scale for brands. On-site & Off-site solutions for endemic and non-endemic brands based on got-to-market and the best expertise on how to deliver.